What is eCommerce Lead Generation?

Before discussing the strategies, let us explain what lead generation is. Or actually, what leads are. In the eCommerce world, a lead is an individual who shows interest in the products or services you are offering by taking a specific action. The said action typically includes:

• Clicking on a certain ad
• Subscribing to the email newsletter
• Following a brand on social media
• Downloading free content

Not every lead is a customer, but, potentially speaking, it could be. That’s why nurturing your relationship with them is of high significance, especially when it comes to effective eCommerce lead generation. In this dynamic landscape, however, this isn’t an easy task, which is why seeking specialized expertise is crucial. Consider exploring partnerships with digital marketing agencies that bring a wealth of experience in tailoring strategies for companies across various industries. For instance, Movers Development, a trusted name in the digital marketing realm, offers insights that help moving companies exponentially grow their clientele. And while that is their primary focus, their well versed staff has plenty of experience in assisting enterprises in different industries reach their goals. By collaborating with savvy people like them, you can implement strategies to drive targeted traffic to your online store, significantly boosting your chances of converting leads into sales. This approach not only enhances your online presence but also positions your eCommerce business for long-term success.

With that said, let’s move onto the following 10 tips that can help pave the way toward success.

#1 Please Search Engines

Research suggests that, when searching for something on the Internet, an average user rarely goes beyond the first page of the results. That means that, should you want your eCommerce business to succeed, you’ll have to devise a plan to make it onto the first page. Easier said than done, right? Well, it might appear so. However, that doesn’t necessarily mean you have no chance. In fact, with a properly executed search engine optimization (SEO) strategy, your store/products are bound to reach their audience. Use keywords and phrases to your advantage. Don’t forget about meta descriptions and alt-tags, either! They are all equally important SEO components that will please the engines!

#2 Write Quality Content

The more engaging your content is, the higher the possibility that a lead will turn into a loyal customer. And it’s not only the quality that matters, as far as eCommerce lead generation and conversion are concerned. In fact, the quantity is of extreme importance, as well. After all, more content equals a higher chance that somebody will stumble upon it.

Believe it or not, the audience prefers learning about products through articles rather than ads. Furthermore, studies report that brands focusing on written content, on top of marketing their products/services, have conversation rates up to 6 times higher than those with no content whatsoever.

#3 Build Social Media Following

Social media is such a huge part of our lives. A typical person spends an average of two and a half hours a day browsing through their socials. This makes social media channels a literal lead generation heaven!

Many eCommerce businesses use platforms like Instagram and Pinterest to advertise their products. In addition, thanks to interactive features like shoppable posts and pins, converting prospects into customers can be done in a matter of seconds, provided you’ve got a base of interested followers. These channels are also great places to market your brand’s values and also conduct audience research through built-in analytics tools.

#4 Jump on the Email Marketing Train

If you’re looking for a technique guaranteed to bring results—aka leads—you should invest your time and money into email marketing. It’s been reported that, for each $1 spent on email marketing, a company generates up to $45 in profit.

Now, over the years, people have become hesitant when it comes to giving away their email addresses. Still, that doesn’t mean they aren’t willing to give them at all. It just means that you’ll need to be persuasive enough to convince them that by doing so, they’ll get something in return. Encourage them to leave their information by offering, let’s say, a discount that they can use on their next purchase.

#5 Utilize Cookies

Essentially, cookies are used to collect and store data relevant to the website visitor’s session. Information such as which products were viewed, which items have been added to the cart, and what similar is saved. Later on, this information can be used to re-target the people who have already visited the website through Facebook, Instagram, YouTube, and more ads, thus potentially making for a ”quick and easy” sale.

#6 Entice Leads with Discounts

Who doesn’t love a good discount? Well, leads are no different, which is why it might pay to make them an offer they cannot refuse! Offering a discount in return for a prospect’s email address is one way to generate leads and turn them into potential customers. On another note, you can also offer a rather attractive discount to your first-time buyers. The eCommerce platform Shopify has a variety of apps out there that can aid your eCommerce lead generation discount campaign.

#7 Focus on Mobile Design

The majority of online shoppers use their mobile phones to shop around. That’s why it’s of extreme importance that your website is made to cater to these devices. As there are thousands of phone models out there and numerous more to come, you’ll have to test the site across multiple devices to determine whether the menus, buttons, bars, and so forth are user-friendly on most.

#8 Be Transparent

No person likes to add something to the cart, only to realize, at checkout, that there are additional fees attached to the purchase. Being as transparent as possible when it comes to the shopping experience helps minimize cart abandonment and, in turn, helps induce sales. Inform your potential customers of things like shipping fees, shipping duration, membership plans, and more on the home and/or product page using clear language and visible font. Also, remember to include an FAQ page that will allow leads to get answers to common questions.

#9 Be Open to Partnerships

An effective strategy to attract traffic is to partner up on a project with another brand that shares similar values to yours and attracts your target audience. Both you and your partner are supposed to promote the said project equally across a variety of channels. Thanks to the partnership, prospective customers might also get introduced to your store as a whole.

#10 Market Your eCommerce Business Offline

Not all of your eCommerce lead generation efforts need to be made online. Instead, turn to old-school tactics and market yourself offline! Create leaflets, brochures, and other marketing materials to raise awareness about your products and services. Research local events, as well, and make sure you get into them for a chance to meet leads face-to-face and pick their brains about your business.

Meta description: Looking to improve your conversion rate? Well, these 10 eCommerce lead generation tips might just help you do so!