06 Nov Secrets for Up-scaling your Social Media Optimization Game

Utilize The Power of Social Media Optimization

What is Social Media Optimization? Social media is a platform where you can display the things that you are selling which can reach out to people all over the world. You must have seen so many people have opened their “shops” on Instagram and Facebook and other social media handles. By making their product visible on different social media handles, people generate revenue. But how do you know what product is the best on the list and why a certain product lands up on the first search item?

This is because of Social Media Optimization (SMO). With the help of social media optimization, your product or service can achieve good rankings and this is the most effective in market search rankings. There are two search engines that you can optimize your searches for.

1. The one which is the inside search option of social media sites.
2. Google Search and Google Image Search

Let’s see how you can make your presence more visible on the internet and to others.

Amalgamate Your Social Media With Your Website

People are known to use social media a lot. While shopping, people will see a picture and will try to find a link that will redirect them to the website. One should always include a direct link to their website as this will increase the hits and traffic on your website. Another thing you can do is add a sharing button on the blog posts. Social sites have high web authority and this is why the links on social media are considered high-quality links.

Make Your Profile Search Friendly

The Title of your profile and the bio section which allows you to put text about you or your brand is of high importance. Do not stuff keywords but carefully insert specific keywords in the title and Bio so that when someone uses the search feature your profile pops up. This will increase your visibility manyfold.

Using Tags

Insert important searches related to your brand, product, or services in the tags section of Social media sites so that the profile becomes even more searchable and visible to visitors.

Use of LSI Keywords

When you start typing in the search box of social media or Google it suggests a lot of queries which are actual search terms that people search for. Use them in your Social profiles to beat the competition. Another place to look for such queries is the bottom of the Google search page.

Use Search Keywords In Your Posts

People search using specific terms and set of words when they are looking for something. If more people search with the same type of words then those sets of words become keywords and those keywords should be present in your post. This is how the relevant target audience will reach out to you. The best way to find the right keywords is by using tools like Google Keyword Planner or Ubersuggest. These tools will give you a clear picture of those low-competition keywords which have the right amount of traffic, the right intent to buy and are relevant to your business.

Line Up Social Media With SEO Keywords 

SEO keywords are very important while ranking the product. Putting keywords with social media will help you in gaining great exposure. If you are not using the keywords then you are practically serving the opportunity to your competitors. The more efficiently you use the keywords the more you will be able to rank your website or product.

Consistency Is Essential In SMO

Incomplete profiles are a big no when it comes to social media. Making a profile on social media and going live on it is easy but if your details are not completely filled then the business will suffer. A search engine tends to look at and prefer profiles that are complete and have complete information. How will the person feel when they are looking for a piece of information on your profile and they do not find it? The details on the social media account should match the details on the website (maintain consistency) as this will make the appearance more professional.

Regularity is the game changer

If you post one day on your social media and then post after one month, then after one week, then three days in continuation, the social engine and followers will not understand when and what to expect from you. What I mean here is that you have to post at regular intervals, be it daily weekly, or monthly. This way everybody knows what and when to expect your content.

Social Media is all about “Social” and “Media”

Rich Media elements like images, videos, and thumbnails and their quality and optimization are very crucial in social media campaigns. You cannot expect a good response without using a good amount of quality rich media.

Another important aspect is networking or getting social on these social media sites. The more people you connect with, the more visibility you get. Join relevant groups on Facebook and LinkedIn to get the best exposure and the right audience. you can connect with Social media Influencers to take your game to another level. These influencers are those people on Social media who are followed by thousands to millions of people. If they help you spread the word you can imagine the impact.

Final Words

Social Media Optimization is an essential and crucial part of marketing in today’s scenario. Any company without a proper social media presence cannot expect organic traffic and trust built around its brand. If you lack time to do the work holistically hire a Social Media Agency to do the work for you and you can sit back and do what is more important to you.